Industry Session: Gig Promotion, Marketing, and Building an Online Community

April 12, 2025
11:00 am

NYJO are delighted to be joined by Alanna Henry for our second industry session of the year! Alanna will be sharing her vast industry experience to shed light on all things gig promotion, marketing and building an online community. Do you have specific questions or things you want to learn? Have your say and Alanna will use these to help tailor the session to you.

 

This session is open to all 18-25-year-old musicians interested in learning more about marketing themselves and their music: sign up at the link below.

 

About Alanna:

Event Producer at pioneering arts organisation Jazz re:freshed with extensive experience in music marketing at influential indie labels Brownswood Recordings & Strut. Music programming experience at We Out Here festival. Founder of FULLJOY MUSIC, a creative agency providing artist management, project management, mentoring/workshops, bespoke marketing/publicity campaigns and consultancy to independent artists/small labels since 2022. Circulating the underground club scene as a DJ in the UK and internationally. A passionate radio broadcaster, as new host of We Out Here festival monthly show on Worldwide FM following residency ‘FULLJOY FLEX’ show on RINSE FM and club night started in 2024. Mentor roles for ORAM Awards, SXSW, Steve Reid Foundation, guest lecturer for Serious ‘Take Five’, Attitude Is Everything, dBs Institute Bristol & Point Blank Music School.  

Event details

Event date:
April 12, 2025

Event time:
11:00 am

Woolwich Works

11 No 1 Street, London, SE18 6HD

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Lucy-Anne (EP quote)

“Since joining NYJO, I’m so much more confident as a performer. Especially in terms of being able to entertain and keep the crowd engaged with you. It’s really nice to be able to feel that difference.” 

Lucy-Anne, NYJO Emerging Professional (Vocals)

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Georgia (EP quote)

“It’s hard to just learn this music in the practice room but being immersed in the music at NYJO is a great environment to really push my playing. ” 

Georgia Ayew, NYJO Emerging Professional (Drums)

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Sam Eastmond (MD quote)

"Giving them space to create whatever they wanted, without setting parameters of idiom or style helped them to conceptualise how they could bring these new concepts into their work without scaring them off, or mystifying the process."

Sam Eastmond, NYJO Educator

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Jazzwise quote

"NYJO has never been conformist, never hewing to one particular line, never known for fawning replications and very deliberately these days a vehicle for new possibilities."

Jazzwise Magazine

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Lydia (EP quote)

"The past year has been an absolutely incredible experience, pushing me way out of my comfort zone into playing with some of the greatest young jazz players of my generation and getting to call them my colleagues and friends has been beyond inspiring, and also an obscene amount of fun!"

Lydia Cochrane, NYJO Emerging Professional (Saxophone)

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Anna (Learning national quote)

"[The NYJO residential in Cumbria] helped me to make friends with other young musicians. I enjoy playing a lot more and I’m quite proud of what I’ve accomplished. I feel more confident now. I have learnt different ways of coming up with solid melodies and also a little bit on harmonies. I think it’s been one of the best experiences I’ve ever had."

Anna, NYJO Learning Widening Access participant

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Briony (Learning U18s quote)

"I’ve felt very fortunate to be surrounded by amazing musicians, and I think that the environment at NYJO – which has fostered creativity and improvisation – has allowed my confidence and musical ideas to grow."

Briony, NYJO Under 18s

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Oscar (Learning U18s quote)

"I think I’ve progressed a lot in my piano-playing. NYJO has helped me to flourish and really enjoy it. I’ve really enjoyed being engrossed in a high level of playing and learning things in a hands-on-way. I also like the diversity of perspectives and abilities of all the players and teachers which enables me to try things I might not normally."

Oscar, NYJO Under 18s

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Jennie (Learning U18s quote)

"NYJO has got me listening to more jazz and learning more changes. It has also helped with working as a band. I’ve really enjoyed the free jazz, learning by ear, the people, and the atmosphere."

Jennie, NYJO Under 18s

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Leah-Anais (Learning U18s quote)

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Leah-Anais, NYJO Under 18s

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